The General Data Protection Regulation (GDPR) proposed by the European Commission will strengthen and unify data protection and export of personal data for individuals within the European Union (EU) in this digital age.
From 25th May 2018, if you have provided us with your email address, we will be asking you to ‘opt-in’ to receiving future marketing communications from us.
We welcome keeping in touch with our customers by email to advise of any offers, new products, referral schemes and any industry news that we feel may be of interest to you. We guarantee promise we will NEVER SELL your information to a third party; your email will purely be used to keep you updated on Brookeswood Joinery Limited news. Our detailed Privacy Notice below.
This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we store and handle that data and keep it safe.
We know that there is a lot of information included in this document, but we want you to be fully informed about your rights, and how Brookeswood uses your data.
We hope the following will answer any questions you have but if not, please do get in touch with us at firstname.lastname@example.org with any questions.
It possible that we will need to update this Privacy Notice from time to time, we will of course notify you of any changes.
The data protection law sets out several different reasons to why a business may collect and process your personal data, including:
In specific situations, we can collect and process your data with your consent.
For example, when you tick a box to receive email newsletters or submit an enquiry on our web form.
When collecting your personal data, we’ll always make clear to you how to opt-in to receiving marketing communications.
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you request an estimate, survey or any other information connected to products or services we offer, we will collect your contact telephone number, email and address details to come provide you with the information requested.
If we have supplied you with information, are a previous customer, have supplied an estimate or some form of information, we may from time to time want inform you of any new products, offers or customer referral/incentive schemes, but only if you ‘opt-in’ to receiving marketing communications from us.
If the law requires us to, we may need to collect and process your data.
An example, we can pass on details of people involved in fraud or other criminal activity affecting the Partnership to law enforcement.
In certain circumstances, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we will use your enquiry or purchase history to send you or make available personalised offers.
We will also use your email address details to send you direct marketing information by email, telling you about products and services that we think might interest you.
When might we collect your personal data?
• When you visit our factory and or websites and submit any of our web forms (newsletter sign up, enquiry form etc.).
• When you call us on the phone to make an enquiry.
• When you engage with us on social media.
• When you download one of our brochures.
• When you contact us by any means with queries, complaints etc.
• When you book any kind of appointment with us.
• When we see you at an exhibition or show and you have shown an interest in our products.
• When you choose to complete any surveys we send you.
• When you comment on or review our products and services.
• When you’ve given the third-party permission to share with us the information they hold about you.
What sort of personal data do we collect?
• If you have completed a web form on our website: your name, address, email and telephone number.
• Your email address from any of our web form sign-ups.
• Details of your visits to our websites and which site you came from to ours.
Alternatively, you can change your cookie settings
• Payment card information, if you’ve ever ordered from us.
• To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.
• Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.
How and why do we use your personal data?
It is important to Brookeswood that we give you the best possible customer service and experience, we will only contact you about relevant products or services that we feel may be of interest to you.
The data privacy law allows this as part of our legitimate interest in understanding our customer’s needs, likes and dislikes, providing premium level of service.
Please be aware whether you want to opt-out completely, as doing so may mean we cannot provide all of the services or information you have requested.
Changing preferences is often a better way to manage contacts, rather than opting out altogether.
How we use your personal data and why:
• To process any enquiries that you make by using our website. If we don’t collect your personal data during this process, we won’t be able to visit your home/project site to carry out the survey and comply with our legal obligations.
• For example, your details may need to be passed to a third party to supply or deliver the product or service that you ordered, and we may keep your details for a reasonable period afterwards to fulfil any contractual obligations, such as guarantees and so on.
• To respond to your queries, refund requests and complaints. Handling your information enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
• To protect our business and your customer account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We will also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We will do all of this as part of our legitimate interest.
• To process payments and to prevent fraudulent transactions. We do this based on our legitimate business interests. This also helps to protect our customers from fraud.
• With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.
• Of course, you are free to opt-out of hearing from us by any of these channels at any time.
• To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
• To administer any of our prize draws or competitions, which you enter, based on your consent given at the time of entering.
• To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.
• To comply with our contractual or legal obligations to share data with law enforcement.
• To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you.
• Of course, you are free to opt-out of receiving these requests from us at any time by updating your preferences which are accessible at the bottom of every marketing email or contacting us on email@example.com with a request for removal.
How we protect your personal data:
We know how much data security matters to all our customers. With this in mind, we will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access web form submission areas on our website.
Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by encryption.
We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
Suppliers who receive your data from us for processing purposes, such as delivery companies, are also GDPR reviewed periodically to ensure their data is maintained appropriately under the same, strict access and storage conditions.
How long will we keep your personal data?
Whenever we collect or process your personal data, we will only keep it for as long as is necessary for the purpose for which it was collected.
At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
Some examples of customer data retention periods:
When you place an order, we will keep the personal data you give us indefinitely. Given the life span of windows and doors, plus our company guarantees, we want to retain your information should you ever need to call us out to discuss any further works or problems with historic works.
As we provide guarantees on all our work, the associated personal data will be kept until the end of the warranty period, up to and including 10 years.
For marketing purposes, your information will be maintained for 10 years if you are an active customer or have opted-in via preferences.
Who do we share your personal data with?
We sometimes share your personal data with trusted third parties.
These may include delivery couriers, Surveyors visiting your home, or third-party suppliers – this will enable us to fulfil your order, for fraud management, or to handle complaints or additional enquiries.
Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:
• Information is only provided to perform their specific services.
• Your information will only be used for the exact purposes we specify in our contract with them.
• Our team work closely with all supplier to ensure that your privacy is respected and protected at all times.
• Should we stop using a third party companies services, any of your data held by them will either be deleted or rendered anonymous.
• GDPR policies will be reviewed to ensure their practices in storage and access of data are acceptable.
Here are a few examples of third parties partners we work with:
• Information & Technology companies who support our website, estimating and other business systems.
• Operational companies such as delivery couriers, building contractors and partnering suppliers to enable us to fulfil your order and end to end service supply.
• Direct marketing companies who help us manage our electronic communications with you.
• We pride ourselves in tight fraud management protection, we may share information about fraudulent or potentially fraudulent activity on our premises or systems. This may include sharing data about individuals with law enforcement bodies.
For further information please contact our Data Protection Officer at firstname.lastname@example.org
Where your personal data may be processed
When communication occurs through our websites, by email or by telephone, your data is transacted and stored in the EU according to legislation. Any external suppliers are fully compliant with GDPR and internal systems are fully secure and protected.
Any transferring of your personal data will be undertaken following the most up to date laws and we will treat the information under the guiding principles of this Privacy Notice.
1What are your rights over your personal data?
An overview of your different rights.
You have the right to request:
• Access to the personal data we hold about you, free of charge in the majority of cases.
• The correction of your personal data when incorrect, out of date or incomplete.
• For example, when you withdraw consent or object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end (such as the end of a warranty).
• That we stop using your personal data for direct marketing (either through specific channels, or all channels).
• That we stop any processing of your personal data after you withdraw that consent.
• Review by a Partner of any decision made based solely on automatic processing of your data (i.e. where no human has yet reviewed the outcome and criteria for the decision).
You have the right to request a copy of any information about you we hold at any time, you may also ask for the information to be corrected if it is inaccurate. To ask for your information, please contact Data Protection Officer, Brookeswood Joinery Limited, Unit 1 Fould Farm, Meerbrook Road, Leek, Staffordshire, ST13 8SQ – email@example.com
To ask for your personal information to be amended such as your name, or telephone number, please contact our Data Protection Office: Sue Brookes on 01538 388 630
or email firstname.lastname@example.org
If we choose not to action your request, we will explain to you the reasons that we are unable to change your request.
Your right to withdraw consent:
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
In cases where we are processing your personal data based on legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
• Direct marketing – You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
• Checking your identity – To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
How can you stop the use of your personal data for direct marketing?
There are several ways you can stop direct marketing communications from us:
• Click the ‘unsubscribe’ link in any marketing email communication that we send you. We will then stop any further emails from that department.
• Write to our Data Protection Office, Brookeswood Joinery Ltd, Unit 1 Fould Farm, Meerbrook Road, Leek ST13 8SQ, or contact email@example.com
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.
We really hope that our Privacy Notice has been helpful to you on how we handle your personal data and your rights to control it.
If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:
• Email us at firstname.lastname@example.org
• Or write to us at Data Protection Officer, Brookeswood Joinery Ltd, Unit 1, Fould Farm, Meerbrook Road, Leek, ST13 8SQ.